According to research by Visible Measures, 20% of viewers will click away from a video within 10 seconds if it doesn’t capture their attention, and after those ten seconds, the quantity of viewers that will stop watching grows exponentially. A video doesn’t need to be long to be effective. According to Dr. James McQuivey of Forrester Research,
The value of one minute of video is worth 1.8 million words.
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Businesses spend a lot of time and money trying to capture potential customers’ attention. Once they have it, they shouldn’t bore or annoy their viewers with long, poorly executed video. Clean Slate Media is one of the most professional film production companies in Arizona because we work with a business to develop a script that delivers their message concisely and effectively. We capture footage of the business location and employees in the most aesthetically pleasing way, or we create an exciting motion graphic animation that captures viewer’s attention. With professional video editing, we keep viewers engaged by cutting to a variety of shots and carefully choosing those that depict the content.
Professional video production is a tremendously valuable tool for businesses. 64% of website visitors will buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of two minutes longer than those who do not.* Talk about an opportunity to retain viewer attention! Don’t throw away time, money, and the attention of potential customers! Capture and retain your audience with concise and effective business video from Clean Slate Media, a professional video production company.
*according to comScore.