Pinning with Hashtags

(This method can be applied to Facebook as well.)

When pinning your videos to Pinterest, write targeted descriptions with carefully selected hashtags.  The goal is to encourage Pinners to engage with your Pin and eventually visit your site.  Pinterest says, “Keep in mind that Pins with generic, keyword-stuffed descriptions are off-putting to people and may be demoted in search. The same is true for hashtags—having too many of them in your descriptions may negatively impact your ranking.”